As a savvy landlord, you need to think of creative ways to showcase your rental property. Creating a video tour of your properties can be an extremely effective marketing tool. When done right, a video tour can draw in more prospective tenants!
Now, there are multiple approaches when it comes to creating a virtual property video tour. You can go the professional route or you can simply choose to use your smartphone. The latter option will cost nothing but your time.
Tips for Filming a Great Video Tour of Your Rental Property
The following is a guide to making the ultimate video tour of your property.
1. Record the Video in Widescreen
Videos recorded in landscape mode are visually more appealing than those recorded in portrait mode. The last thing you’d want is to have prospects view the virtual video tour with two black vertical bars on both sides of the screen. It can make your whole video seem unprofessional.
So, make sure you always record a high-quality video in landscape mode. It’s more aesthetically pleasing and captures more of the space within a single shot. Furthermore, it’ll also give prospective tenants a better viewing experience when they watch it on a widescreen or on their smartphones.
2. Use Natural Light
Great lighting can do wonders at elevating every space. Generally, filming in the late afternoon or during golden hour tends to yield the best results. Whether you’re shooting on your phone or a video camera, before hitting the record, check how the lighting is in the shot itself. Remember, what looks good to the natural eye can be over or under-exposed in the camera.
Another important aspect to pay close attention to when filming is backlighting. Backlighting occurs when the main light is behind your subject. It’ll ultimately overshadow what you are trying to capture making it hard for the viewer to fully appreciate the rental property you’re showing off.
3. Don’t Place Your Finger on the Lens
When marketing your property, you want to ensure that you’re putting out quality visuals. A finger in the bottom corner of the lens could mean going back to square one and re-shooting your video tour. Even if the lens is only slightly covered this can compromise both the exposure and lighting.
To avoid covering the lens, keep your finger off the zoom button while filming. And even better, avoid using the zoom feature altogether. The functionality makes things appear closer but it often causing blurriness. Instead of using the zooming feature, simply walk closer to the subject and film it.
4. Consider Audio Quality While Filming
You may find that there are certain features of your property that can be better understood through narration. For example, you may want prospective tenants to know about a room that was recently renovated.
The following are some tips to help you make high-quality audio narrations on your smartphone.
- Switch to airplane mode if you are filming with your smartphone. The last thing you want is a call to interrupt your narration.
- If you need to be outside, move somewhere out of the wind.
- Use an audio app. There are several audio apps in the market that can take an audio recording to the next level.
- Make sure to articulate so prospective tenants can understand what you’re saying.
- Consider adding captions to your video. This not only makes the video more accessible to more prospective tenants but can also help viewers understand you.
If you choose not to do any narration, then mute your audio while filming. This will make the editing process easy because you don’t have to worry about unwanted sounds ruining a perfectly good shot. Finally, adding some soft background music to the video can also help keep viewers engaged.
5. Have Steady Shots
A shaky film can be very distracting to a prospective tenant trying to learn about the property’s features. So, when you’re filming, try to keep both your hands as steady as possible, or use a tripod.
Ideally, stand in the corner of each room or against a wall and establish a wide shot. Then when holding your smartphone, do so while holding it as close to your body as possible.
Next, move your torso slowly, carefully, and steadily to take a shot of the room. Twisting your torso means you won’t need to move your hands whatsoever thus eliminating any shakiness.
6. Edit Your Video
After the video capturing process is complete, you’ll still need to edit it. This can go a long way in telling your prospective tenants a cohesive story about your property. There are multiple apps in the market that can help you in this regard.
One of the options is iMovie. This is Apple’s video editor, and you can use it on either an iPad or a Mac. It’s a very intuitive program, even if you’re using it for the very first time. Simply organize the clips through the drag and drop feature, and then edit the various clips.
There are tons of other video and audio editing software that you can find on the market. Even better there are a lot of information videos on the internet that will teach you how to use them for free.
Whatever you choose to use, make sure that you arrange your clips in a cohesive order that allows the viewer to feel like they’re gliding through the rental space. The goal is to show off the rental unit, therefore you’ll want to avoid adding distracting transitions to the video.
There you have it – a guide to make the ultimate video tour of your rental property. Make sure you show off all the best features of your rental and make the video as clear as possible to attract prospective tenants. If you still find the process daunting or simply lack the time, hiring a professional is a great option.
Consider the years of experience that The Listing Real Estate Management group can bring to the table when it comes to marketing your rental property!